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Dec. 18, 2024 Source: Agricultural Relations Council news release
New for 2025 is the Grassroots Advocacy category. Its purpose is to recognize and celebrate the individual contributions of farmers, ranchers and independent advocates in public relations and consumer outreach for the agriculture industry. "These grassroots advocates work diligently to build a positive image for agriculture and foster meaningful relationships with consumers, often with limited resources compared to larger organizations and PR agencies," said Kristy Mach, Agricultural Relations Council executive director. With this new category, ARC plans to recognize the "unsung heroes" who operate at the individual level - acting as key communicators and influencers. "These awards are unique to the industry in that this advocacy work is being judged by a panel of true consumers, rather than agricultural industry professionals who may view effective consumer messaging through an agriculturally biased perspective," Mach noted. "By acknowledging the vital role that these individuals play in shaping public opinion and influencing consumer behavior, we can help motivate and inspire others to become advocates for the agriculture industry," Mach added. "Additionally, introducing this category can expand the visibility and inclusiveness of the Golden ARC Awards program, making it a true reflection of all the different ways effective public relations can be executed in today's diverse landscape." To be eligible for a Golden ARC Award, entries must be completed in full or partially in 2024. A complete list of categories can be found at www.agrelationscouncil.org/categories Entries are due April 11. To view the list of 2024 Golden ARC winners, go to: https://agrelationscouncil.org/golden-arc-awards-2. The Golden ARC Awards will be presented during the 2025 ARC Annual Meeting, set for June 24-25, in Kansas City. For more information about the contest, please contact Sandra O'Rourke at sandra@cornerwindowcommunications.com. The Golden ARC Awards contest began in 1990 and became recognized as the most esteemed award in the agricultural public relations industry. The restructured contest reflects the many hats worn by today's PR practitioners - with categories recognizing everything from full campaigns to tactics, such as media relations and innovative new uses of social media. The Agricultural Relations Council is the only association dedicated to serving the unique needs of public relations professionals working in agriculture, food, fiber and other related industries. ARC is a conduit for problem solving, idea sharing and collaboration among members, who share a passion for excellence in public relations. Tweet |
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