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Jan. 2, 2025 Source: Lessiter Media news release
Wright's connection to agriculture began on his family's grain and cattle operation in north Mississippi, where he continues to contribute. After earning a Bachelor of Business Administration with a focus on marketing from Mississippi State Univ., Wright began a distinguished 24-year career with CNH Industrial. He held various operational and leadership roles across the U.S. and Canada, ultimately serving as Regional Director for the Case IH brand in the southern U.S., headquartered in Collierville, Tenn. Throughout his career, Wright demonstrated expertise in developing strategic sales initiatives, leading teams to consistently exceed targets and driving results-driven marketing campaigns. His leadership style, marked by vision, adaptability and a commitment to fostering collaboration, has delivered measurable success in the fast-paced ag equipment industry. Mike Lessiter, President of Lessiter Media, shares his enthusiasm about Adam joining the team: "Adam's proven leadership, extensive experience in the agriculture industry, and passion for innovation make him an unusually natural fit for our business. From his vast experience working with equipment dealers at Case IH to his knowledge of no-till farming on his own family farm, his skills will immediately strengthen our commitment to our ag customers and across all our platforms." Wright also holds a Master of Business Administration from Marquette Univ., underscoring his dedication to continuous learning and professional development. Reflecting on this new chapter, Wright shared, "The opportunity to join the talented team at Lessiter Media is an exciting step in my career. I am eager to learn a different facet of the agriculture industry while continuing to contribute to a field I am deeply passionate about. I look forward to getting to know the company, the team and our clients." About Lessiter Media Lessiter Media is a family-owned media company specializing in niche agricultural and equipment markets. Founded in 1981, the company delivers high-quality, actionable content through industry-leading magazines, events, digital platforms, and custom publishing solutions. Through a deep commitment to serving the ag industry, Lessiter Media plays a vital role in connecting farmers, agribusinesses and industry professionals with the knowledge, tools and resources necessary to innovate, grow and succeed in an ever-evolving market. Its Ag Division properties includes Farm Equipment, Farm Innovations, Rural Lifestyle Dealer, Precision Farming Dealer, No-Till Farmer, Strip-Till Farmer, Cover Crop Strategies, Ag Equipment Intelligence, National No-Tillage Conference, National Strip-Tillage Conference, Precision Farming Dealer Summit, Dealership Minds Summit and the National Cover Crop Summit, On The Record and Conservation Ag Update. Tweet |
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