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Jan. 13, 2025 Source: Paulsen news release Sioux Falls, SD - Checkoff organizations face a unique challenge: balancing the need to deliver measurable value with the pressure to prove that value to the farmers, ranchers, and producers who fund the programs. Paulsen recently addressed these challenges in the second installment of its webinar series, "Defending the Checkoff: How to Engage Your Farmer Audience." "In today's ag environment, where every dollar counts, delivering great work isn't enough--you also have to communicate that impact clearly, transparently, and effectively back to your funders," said Alicia Heun, Director of Engagement at Paulsen and moderator of the panel. The webinar featured respected leaders in checkoff communications: •Sara Metzler, Senior Director of Organizational Communications, Cattlemen's Beef Board •Marsha Boswell, Vice President of Communications, Kansas Wheat •Stacey Gorman, Director of Communications, The Cotton Board "With over two decades of experience working alongside checkoff groups, we understand the unique challenges they face in connecting with farmers and proving their value," said Marcus Squier, CEO of Paulsen. "By sharing case studies and practical advice, our panelists provided valuable strategies for navigating today's ever-evolving agricultural landscape." "We're excited to continue supporting checkoff communicators and look forward to sharing what's next in our Paulsen 'Defending the Checkoff' series," added Squier. For those who missed the live event, the full webinar recording is available for viewing here. For additional details or to connect with our panelists, reach out to Matt Merritt, Director of Public Relations, at Matt.Merritt@paulsen.agency. Tweet |
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