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Feb. 5, 2025 Source: Kynetic news release
With nearly two decades of expertise in operations, strategy, and innovation, Mareike brings a wealth of experience in product management, commercial excellence, and client-focused strategy. She joins Kynetec from Syngenta, where she held several high-profile roles across global and country-level product marketing, commercial operations, and team leadership during her 14-year tenure. Mareike holds an MBA from IESE Business School, Barcelona, Spain, and CEIBS, Shanghai, China, along with a Diploma in Business Administration from the Private University of Applied Science Göttingen, Germany. In her role at Kynetec, Mareike will focus on aligning product strategies with client and regional needs to ensure the company's offerings remain competitive in an ever-evolving market. She will lead innovation and manage the product lifecycle across core strategic market segments, including subscription products such as FarmTrak, sigma, BioLogika, RetailTrak and EZTrak, as well as ad-hoc market research offerings in customer insights. Peter Berweger, CEO of Kynetec, commented "We are thrilled to welcome Mareike to Kynetec. Her extensive experience in product management and her proven track record of driving client-centric strategies make her the perfect fit for this critical role. With Mareike on board, we are confident in our ability to further innovate and strengthen our agricultural data and insights portfolio to meet the dynamic needs of our clients worldwide." A key part of Mareike's responsibilities will include monitoring the market landscape, integrating inputs from key accounts and regional teams and staying ahead of industry trends. She will work closely with all teams across Kynetec to ensure a unified and innovative approach to product strategy and execution. Mareike Tischhauser shared her enthusiasm about joining Kynetec, "I am excited to join Kynetec at such a pivotal time for the agricultural industry. The opportunity to drive innovation and ensure our products continue to deliver differentiated, client-centric value is incredibly motivating. I look forward to collaborating with the talented team at Kynetec to build on its strong foundation and further advance our leadership in the market." For more information about Kynetec and its leadership in agricultural and animal health market research, please visit www.kynetec.com. About Kynetec: Kynetec is a global provider of data, analytics and insights in agriculture, animal health & nutrition. We empower agribusinesses and animal health and nutrition companies to make data-driven decisions, from strategy to execution, through predictive analytics and advanced insights. What sets us apart is our direct access to the markets we serve - farmers, veterinarians, pet owners, and agricultural experts - and our deep understanding of the complex dynamics that shape those markets. We regularly undertake data and analytics projects in all the major agricultural and animal health/ nutrition markets, spanning more than 80 countries, to provide the insights that enable our clients to build winning strategies and brands. Further information is available at www.kynetec.com Tweet |
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