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| Best of NAMA 2025 |
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CARGILL AND BINSENTRY INTRODUCE AI-POWERED TOOLS TO OPTIMIZE ANIMAL FEED SUPPLY CHAINS
Feb. 11, 2025
Source: BinSentry news release
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| Ben VanStraten |
Kitchener, Ont. and Austin, Texas, -- Cargill and BinSentry have formalized a partnership to provide artificial intelligence (AI)-powered sensor technology to help Brazilian producers improve efficiency and control of their animal feed supply chain for healthier pork and poultry, and more profitable operations.
The agreement makes Cargill the exclusive distributor in Brazil of BinSentry's animal feed inventory management platform. It builds on a partnership that began more than four years ago to market the companies' leading-edge technology across North America to ensure producers, feed mills and their customers get the right feed at the right time, and in the right quantities, for their operations.
Integrating BinSentry technology with Cargill's expertise in sustainable food production will open up exciting opportunities for the Brazilian agrifood sector, said Marcelo Dalmagro, Strategic Marketing and Technology Leader for Cargill Animal Nutrition in South America.
"Cargill, a global leader with over 150 years of history, is proud to team up with BinSentry, a growing ag-tech innovator, to bring cutting-edge technology to Brazil that will help producers optimize their operations, increase the competitiveness of Brazilian agribusinesses and strengthen Brazil's position as a leading exporter of pork and poultry," said Dalmagro.
BinSentry's rugged, easy-to-install sensors are now monitoring more than 25,000 feed bins for some of the largest swine and poultry producers in the United States and Canada. The solar-powered, self-cleaning sensors monitor feed levels in bins with 99% accuracy. Combined with proprietary software that analyzes the sensor data and a mobile dashboard that works on any device, BinSentry allows producers to manage feed in real time, prevents costly out-of-feed events and eliminates the need for unreliable and dangerous manual inventory checks.
Combined with Cargill's solutions in animal nutrition, logistics and analytics, the BinSentry platform turns data into actionable insights that enhance process control, reduce transportation costs, reduce waste and lower feed conversion ratios for increased profitability.
"Intelligent process automation is the new frontier in animal production," said BinSentry CEO Ben Allen. "Animal feed represents 60% to 70% of total production costs, so both industry and producers benefit from advancements in precision feed monitoring, supply chain management and planning."
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| Kearney Klein |
While Brazil is known as a leading producer and exporter of livestock and poultry, its vast territory and diverse landscapes present significant production and management challenges. Partnering with BinSentry will help the industry overcome those challenges by boosting efficiency of the animal feed supply chain, said Dalmagro.
"We pride ourselves on deeply understanding producers and continually seeking solutions to their challenges. Now, in addition to Cargill's high-performance nutrition and health products, we are bringing an AI-powered management tool to the Brazilian market that will help producers unlock savings and make data-based decisions that improve their operations and their bottom line," Dalmagro said.
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