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Mar. 3, 2025 Source: AdFarm news release CALGARY - BASF Canada Agricultural Solutions (BASF), a market leader in the development, formulation and distribution of agricultural solutions, has named AdFarm as its agency of record. AdFarm, a North American agricultural marketing leader, will lead marketing initiatives for BASF, including strategic planning, creative development, media strategy, digital support including digital content and media and more. As the agency of record, AdFarm will utilize its AgIntel division to drive accurate and actionable intelligence straight from the farm into BASF's marketing initiatives. Having recently celebrated its 40th anniversary, the full-service agency is extensively familiar with the agricultural solutions sector of the industry. The AdFarm team is armed with a rich understanding of the industry landscape, diverse marketing trends and challenges facing farmers to help elevate the BASF mission and vision to Canadian farmers and beyond. "AdFarm's extensive experience and deep understanding of our industry makes them the perfect fit for this new chapter," says Andrea McConnell, head of customer solutions at BASF Canada Agricultural Solutions. "Together, we aim to harness our shared commitment to innovation and leadership, unlocking new opportunities that will help drive growth in our business. AdFarm understands that agriculture is more than just a job - it is a cornerstone of who we are, and with AdFarm by our side, we are confident that we will amplify our ability to connect with our customers on a deeper level." The agency of record designation is an expansion of services for the BASF and AdFarm relationship. Since 2023, AdFarm has been working with BASF on public relations campaigns and tactics, including the Growing Home with BASF campaign that is rooted in giving back to rural communities and the InVigor Series project to show appreciation for BASF customers. "At AdFarm, we have always thought highly of the BASF brand and its strong reputation in the agriculture industry," says Ben Graham, president at AdFarm. "BASF leads with customercentric values that are respected by Canadian farmers, and we are thrilled to grow our partnership with such a purposeful brand in the industry. Our team is equipped, excited and motivated to work alongside the BASF marketing and customer solutions team on strategic, purposeful and creative campaigns." The two entities launched the partnership Jan. 1, 2025. For more information on either entity, visit adfarm.com or agriculture.basf.ca. Tweet |
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