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Mar. 4, 2025 Source: Chicken Marketing Summit news release SAVANNAH, Ga. -- Today's consumers demand convenience and reliability when shopping for chicken in both grocery stores and restaurants, moving away from traditional methods like paper flyers and phone orders. They now expect seamless online ordering, user-friendly apps, and in-store kiosks that simplify the purchasing experience. The 2025 Chicken Marketing Summit will address these evolving consumer expectations and provide attendees with the latest insights and strategies for success. Registration is now open with early savings available until May 31. The annual executive conference, hosted by WATT Global Media, is scheduled for July 28-30 at the DeSoto Savannah in Savannah, Georgia. "The way consumers buy chicken has fundamentally changed. This year's Chicken Marketing Summit aims to equip the supply chain with the knowledge and new technology they need to meet these demands," said Terrence O'Keefe, content director, WATT Global Media. "Consumers also have increased expectations for environmental sustainability and bird welfare, and the Summit will explore how technology can help the broiler supply chain meet these expectations." This one-of-a-kind event will feature two content tracks focused on the 2025 theme "Smart Tech, Smarter Supply." The first will focus on consumers and how technology impacts them, while the second will look at the impact new technologies have from an operational standpoint for chicken companies, retail and foodservice. Keynote speaker Kevin Ryan, founder and CEO of Malachite Strategy and Research, will open the conference on July 29 with his presentation "Chicken 2030: The tech and trends shaping what's next." And back by popular demand, the results of the Chicken Consumption Survey will examine smart technology and the savvy shopper. Joyce Neth with WATT Global Media and Erkin Peksoz with Circana will reveal the tech trends that keep consumers engaged during their exclusive presentation. Returning in 2025, the Chicken Marketer of the Year award will recognize organizations and companies that demonstrate excellence and innovation in promoting chicken consumption. Nominations are being accepted until May 1, 2025. In addition to the educational sessions, the event will host in-person networking opportunities and will open on July 28 with the traditional Bill Roenigk Chicken Marketing Summit golf tournament. The annual Chicken Marketing Summit is produced in collaboration with the National Chicken Council and with support from the National Protein and Food Distributors Association. To view the full agenda and register visit, ChickenMarketingSummit.com. About WATT Global Media WATT Global Media grows agrifood and pet food businesses with proven results for over 100 years. Access the market expertise, engaged audiences and targeted solutions that lead to successful connections in the poultry, feed and pet food markets. With WATT Global Media, gain a global advantage in implementing dynamic marketing solutions through innovative technology and delivery channels. Tweet |
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