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CLAAS OF AMERICA NAMES CLUTCH ITS AGENCY OF RECORD
Source: CLUTCH news release

Minneapolis - CLAAS of America, a leader in high-performance harvesting equipment, tractors, and precision farming solutions, has selected Minneapolis-based CLUTCH to be their partner in driving growth and expanded revenue initiatives.

CLAAS of America is the North American branch of CLAAS, a global agricultural machinery manufacturer founded in 1913 and headquartered in Harsewinkel, Germany. CLAAS operates in over 140 countries and has production sites across Europe, the U.S. and Asia.

"We're in the business of maximizing revenue and growth for our clients," said Troy Schroeder, CLUTCH Founder + CEO. "CLAAS of America is a fantastic partner and we're excited help them achieve their growth goals by providing the insights and practical experience needed to make the most of new products, services, markets, brands and distribution models."

CLAAS of America is based in Omaha, Neb., and serves farmers across the U.S. and Canada. With a focus on combines, forage harvesters and tractors, the company differentiates itself through German engineering, efficiency, high quality and advanced technology.  

CLUTCH, a hybrid consultancy-agency, has worked on many strategic projects in the past with CLAAS, including the launch of CLAAS FARMPOINT, a mobile-first, technology-driven dealership model introduced to enhance the agricultural equipment buying and support experience. Unlike traditional brick-and-mortar dealerships, CLAAS FARMPOINT focuses on delivering on-farm, in-person solutions tailored to individual farming operations.

"Throughout our interactions and past work with CLUTCH, we've been extremely impressed with their extensive knowledge of branding, positioning products in the market, standing out against the competition, and creating traction with in-field sales and support teams and distribution partners," said Dave December, Head of Marketing, CLAAS of America.

ABOUT CLUTCH

CLUTCH is a consultancy-agency hybrid focused on helping B2B businesses and organizations create opportunity. As business acceleration experts, everything the firm does is designed to drive revenue and growth by consistently combining creativity and business acumen to generate results. The firm provides a mix of strategic consulting, marketing, and learning and development services to produce go-to-market success for clients. Focus industries include agriculture, building materials and construction and food ingredients. For more information click here or find us on LinkedIn at CLUTCH.


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