CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2026

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












MARCOS CASTRO JOINS KYNTEC AS CHIEF TRANSFORMATION OFFICER
Source: Kyntec news release

Marcos Castro
Durham, NC -- Kynetec, one of the leading global providers of agricultural and animal health data and insights, announces the appointment of Marcos Castro as Chief Transformation Officer.

With 20 years in the global agriculture and animal health industry, Mr. Castro is an experienced Senior Executive, bringing a wealth of experience in leadership roles across different global markets. Marcos' capabilities in animal health, chemical crop protection, seeds, digital ag technologies and biological crop protection all support his new role at Kynetec.

Peter Berweger, Kynetec CEO, says, "Marcos' extensive experience, combined with a deep understanding of agriculture in different global markets, his ability to collaborate closely across the organization and adapt to and lead change, make him uniquely qualified to lead our transformation efforts. Kynetec is pursuing an exciting strategy in our key focus areas - Agriculture and Animal Health and Nutrition - in which the role of the Chief Transformation Officer will enable us to execute and excel."

A newly created position, the Chief Transformation Officer role underscores Kynetec's commitment to accelerating transformation. With Marcos in role, Kynetec will continue to lead agriculture and animal health data and insights, and meet the growing demand for high quality data and analytics solutions across the value chain. Castro says, "I am excited to join Kynetec. Both agriculture and technology have evolved tremendously in the last decade. Transformation is not a choice, but part of our DNA. I am excited to have joined a company that has a long history of transformation to become the leader in agriculture and animal market research, and recognizes the need to have transformation embedded in its business at all levels. Together with our clients, we will continue to unlock insights that drive meaningful impact on their businesses." says Marcos Castro, Chief Transformation Officer.

Based in North Carolina, Marcos will report to Kynetec's Chief Executive Officer Peter Berweger.

About Kynetec:

Kynetec is a global provider of data, analytics and insights in agriculture, animal health & nutrition. We empower agribusinesses and animal health and nutrition companies to make data-driven decisions, from strategy to execution, through predictive analytics and advanced insights. What sets us apart is our direct access to the markets we serve - farmers, veterinarians, pet owners, and agricultural experts - and our deep understanding of the complex dynamics that shape those markets. We regularly undertake data and analytics projects in all the major agricultural and animal health/ nutrition markets, spanning more than 80 countries, to provide the insights that enable our clients to build winning strategies and brands.

Further information is available at www.kynetec.com


Search News & Articles












Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement