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Aug. 13, 2025 Source: Moroch news release DALLAS, Texas -- Kubota Tractor Corporation has named Moroch as its new preferred agency partner for marketing across more than 1,000 dealerships nationwide. In addition to leading local dealership marketing and regional marketing, Moroch will also take on the national digital agency of record for media planning and buying responsibilities. The appointment, effective January 1, 2026, marks a strategic shift to unify and streamline marketing and advertising efforts, leveraging Moroch's deep expertise in localized campaigns to strengthen Kubota's market impact at every level. Headquartered in Grapevine, Texas, Kubota opened its doors in 1972 and has grown into one of the country's leading manufacturers of tractors, construction and turf equipment, and utility vehicles. With dealers in all 50 states and several districts (including DC and PR), Kubota selected Moroch for its proven ability to execute locally driven campaigns at a national scale. Moroch's "Local Changes Everything" approach aligns with Kubota's focus on dealer success and community-based marketing. With integrated services across strategy, media, creative, and analytics, Moroch will support Kubota in delivering consistent, relevant messaging across all levels of the brand, including new efforts and strategies to bridge the gap between localized and national brand awareness on a regional level. "We're excited to help Kubota strengthen its brand by connecting with customers where it matters most--locally," says Moroch CEO Matt Powell. "By combining data-driven strategy with creative that reflects the values and needs of each community, we're focused on driving real, measurable results for Kubota dealers nationwide." "After a comprehensive search and evaluation, we are pleased to announce Moroch as our new dealer advertising and marketing agency partner," says Theresa Duncan, Associate Marketing and Advertising Director, Kubota Tractor Corporation. "Their expertise will support all facets of our regional and local advertising efforts, helping us strengthen our multi-layered strategy while delivering even greater value to our dealers." About Moroch Moroch is a full-service marketing and communications agency headquartered in Dallas, Texas. With a diverse portfolio of clients across various industries, Moroch is dedicated to creating innovative and effective marketing strategies that drive results. The agency's services include advertising, media planning and buying, social media, and digital marketing. Moroch's approach is shaped by a deeper understanding of local culture and brand context, ensuring that their work is always smart, relentlessly evolving, and built to thrive in today's fast-paced, ever-changing landscape. https://moroch.com About Kubota Tractor Corporation Kubota Tractor Corporation, Grapevine, Texas, is the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors of up to 200 Gross hp, performance-matched implements, compact construction equipment, consumer lawn and garden equipment, hay tools, commercial turf products and utility vehicles. For product literature or dealer locations, contact: Kubota Tractor Corporation, 1000 Kubota Drive, Grapevine, TX 76051, (888) 4-KUBOTA [(888) 458-2682], Ext. 900, or visit KubotaUSA.com. Tweet |
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