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Sep. 4, 2025 Source: Farm Journal news release Kansas City, Mo. -- Machinery Pete, LLC, a leading online marketplace for used farm and construction equipment, today announced its partnership with AgDirect, one of the nation's leading ag equipment financing providers, to deliver financing solutions directly within eligible equipment listings. This partnership makes it easier for farmers shopping on MachineryPete.com to not only find the right equipment but also to explore flexible financing options from AgDirect all in one trusted environment. "Farmers want simple, straightforward tools that help them make faster, smarter equipment decisions," said Casey Seymour, general manager of Machinery Pete. "By partnering with AgDirect, we're integrating financing into the buyer journey, so farmers can evaluate equipment and payment options side by side, streamlining the path from search to purchase." Partnership highlights include: Built-In Financing Visibility - All eligible equipment listings on MachineryPete.com will now feature AgDirect branding and financing callouts, ensuring farmers can easily recognize available options. Seamless Buyer Experience - Shoppers can click directly into AgDirect resources from MachineryPete.com to learn more about financing terms, rates and application steps. Dealer Value-Add - Dealers gain a competitive edge by presenting financing options alongside their listings, helping shorten the sales cycle and engage buyers who might be on the fence. Scalable Reach - With an audience of 750,000 monthly farm equipment shoppers on MachineryPete.com and AgDirect's trusted financing expertise, the partnership delivers unmatched visibility and convenience across the used equipment marketplace. "Access to the right financing can make or break an equipment purchase decision," said Brian Legried, senior vice president, AgDirect. "By teaming up with Machinery Pete, we're putting AgDirect's trusted financing options directly where farmers are shopping for iron. It's about convenience, confidence and helping dealers close sales faster by meeting buyers at the point of decision." About Farm Journal Farm Journal is the nation's leading business information and media company serving the agricultural market. The company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences and tradeshows; nationally broadcast television and radio programs; and an array of data-driven, paid information products. Farm Journal owns the online equipment marketplace, Machinery Pete LLC. Trust In Food is a Farm Journal initiative dedicated to accelerating the adoption of conservation practices and regenerative agriculture in ways that work for producers and enhance connection to consumers. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture's ability to meet the vital needs of a growing population through education and empowerment. About Machinery Pete, LLC Machinery Pete, LLC is a premier online marketplace serving both buyers and sellers of farm and construction equipment. Machinerypete.com provides buyers with a user-friendly platform to locate and purchase equipment. Machinery Pete provides sellers with access to list their inventory on the fastest growing online marketplace while also providing a suite of other marketing solutions to help move inventory and grow their brand. About AgDirect Nobody delivers simple, fast or flexible financing like AgDirect. Whether it's new or used, the company offers options to buy, lease and refinance farm equipment. Built for agriculture and powered by Farm Credit, AgDirect is dependable and financially strong. No matter how you buy, AgDirect offers equipment financing made easy. Tweet |
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