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| Best of NAMA 2026 |
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COW MONITORING SOLUTIONS DEVELOPER COWMANAGER EXPANDS WITH THREE STRATEGIC HIRES
Sep. 17, 2025
Source: CowManager news release
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| Charlie Hoffman |
Shawano, WI - CowManager, a global leader in smart cow monitoring solutions, is pleased to announce the expansion of its U.S. team with three key hires: Joanna Frankenberg, William Wolf and Charlie Hoffman. These new team members will help advance CowManager's mission to empower dairy producers with data-driven insights to optimize herd health, fertility and nutrition.
Frankenberg joins CowManager as Marketing Communications Specialist, where she will develop and execute marketing and communication strategies to support the company's continued growth in the North American market. She brings valuable experiences from her previous role as communications coordinator at Select Sires Member Cooperative, plus internships at the Ayrshire Breeders Association, COBA/Select Sires, the Ohio Cattlemen's Association and STgenetics. Frankenberg is a graduate of Ohio State University with a bachelor's degree in Agricultural Communication and a minor in Agribusiness.
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| Joanna Frankenburg |
With a combination of hands-on dairy production experience and technical expertise, Wolf joins the company as CowManager Senior Dairy Technology Support Specialist, providing advanced support and training to producers and industry partners, overseeing system installations, and collaborating closely with CowManager's global teams to ensure seamless adoption of the company's innovative solutions. Previously, he was an assistant herdsman, managing calf operations and herd performance at Wolf Bros. Dairy, Windthorst, Texas, while also working as a Network Operations Technician for Community Telephone Company. Wolf holds a bachelor's degree in Animal Science from Texas A&M University and also participated in the U.S. Dairy Education and Training Consortium.
Hoffman will serve as a CowManager Performance Specialist, working directly with U.S. dairy producers to analyze herd data, drive improvements, and deliver actionable insights to maximize farm profitability. Hoffman brings a strong dairy background, having worked on and managed dairy farms both before and after college. He has experience in product management and has been active in the commercial dairy scene since 2015. His previous roles include positions at Dairy One, Valley Ag Software, VES-Artex, CattleEye and Ever.Ag. Hoffman earned a bachelor's degree in Animal Science with a minor in Biology from Cornell University and is currently enrolled in the Master of Computer and Information Technology program at the University of Pennsylvania.
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| William Wolf |
"These new hires reflect our ongoing commitment to building a strong U.S. presence and delivering unmatched value to dairy producers," says Jared Krull, Vice President of Sales and Service at CowManager USA. "We're excited to welcome Joanna, William and Charlie to the team. Each brings a unique skill set and a genuine passion for the dairy industry, strengthening CowManager's ability to meet the growing demand for advanced, data-driven solutions that support profitability and sustainability in dairy farming."
For more information about CowManager, contact a CowManager Specialist at Select Sires and visit CowManager.com.
About CowManager
At CowManager, we are committed to providing dairy farmers with the tools they need to succeed. Our revolutionary cow monitoring ear sensors help farmers stay ahead with actionable insights on herd health, nutrition, fertility, and more. Whether you have 20 or 125,000 cows, CowManager ensures that farmers always have eyes on their herd. Learn more at www.cowmanager.com.
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