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Oct. 27, 2025 Source: Brakke Consulting Greensboro, NC -- The Equine MegaStudy VI is the most comprehensive resource on horse owner spending and behavior available in the U.S. equine industry. Fielded in 2025, this updated study provides deep insights into what influences owner preferences, their brand loyalty in product use, and how product use has evolved over the past five years. •1,000 U.S. horse owners surveyed •Covers 450+ brands across 20+ product categories •Tracks spending, product use frequency, and brand trends •Includes media consumption, purchasing channel preferences and trends, and decision influences •Expanded insights on regenerative medicine and joint therapy, and more •New This Year - Health and fitness technology, financial tools, and management of chronic disease The cost of the report is $19,500. For more information contact project manager Dr. Chuck Johnson at cjohnson@brakkeconsulting.com. Tweet |
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