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TOREY HADLAND PROMOTED AS CLAAS VICE PRESIDENT, HUB-NORTH AMERICA
Nov. 3, 2025
Source: CLAAS news release
Omaha, NE - CLAAS, a global leader in agricultural equipment manufacturing, has announced the appointment of Torey Hadland as Vice President, HUB-North America, effective immediately. The new position underscores the company's continued commitment to strengthening its North American business and dealer network as demand for high-performance harvesting and tractor technology grows across the U.S. and Canada.
Reporting directly to Eric Raby, Senior Vice President, Americas, Hadland will be responsible for driving CLAAS's commercial strategy in North America. His leadership will focus on expanding market share, enhancing dealer support and improving profitability across all CLAAS product lines, including LEXION combines, JAGUAR forage harvesters and XERION tractors. The role will also oversee the four North American Regional Field Teams, ensuring stronger coordination between sales, service and product support functions.
"North America remains one of the most important growth regions for CLAAS globally," said Eric Raby, SVP Americas. "This new position reflects our continued investment in the market and our commitment to delivering more value to our dealers and customers. Torey's proven leadership, deep product knowledge and long-standing relationships across the industry make him the right person to guide our next phase of expansion."
Hadland joined CLAAS in 2005 and has held multiple progressive leadership roles, most recently serving as Region Director-Canada. Over the past 20 years, he has built a track record of increasing market share and profitability, strengthening dealer partnerships and developing high-performing teams focused on customer success.
In his new role, Hadland will be based at the CLAAS of America headquarters in Omaha, Nebraska, while continuing to support the Canadian region until a successor is named.
"I'm honored to take on this new role and continue working with the dedicated teams that represent CLAAS across North America," said Torey Hadland. "We've built strong momentum with our products and dealer network, and I look forward to helping CLAAS reach even greater heights in the years ahead."
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