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Nov. 4, 2025 Source: OBP new release
Before joining OBP, Ervin served as group creative director at VMLY&R in Kansas City. She led strategic planning, concept development, business growth and creative leadership for iconic brands, including BASF Agriculture, Smirnoff Vodka, Bayer Animal Health, Kellogg's and Southwest Airlines. Throughout her career, Ervin's creative vision and ability to build high-performing teams have earned national recognition from "The One Show," the Telly Awards, the National Agri-Marketing Association and even MSNBC's "Top 10 Favorite Commercials of the Year" (twice). A recent Executive MBA graduate from Rockhurst University, Ervin focused her thesis on team culture in the post-pandemic world, a timely and relevant exploration of leadership and creativity in evolving work environments. "Becky brings a combination of business and creative intuition that perfectly complements OBP's mission and growth strategy," said Suzan Knese, chief operating officer of OBP. "Her energy and proven ability to elevate both people and ideas will help us shape what's next for the agency and for our clients. She's exactly the kind of leader who inspires great work and great teams." "Becky's background and skill set line up perfectly with what we were looking for in a candidate for this position," said Rhonda Ries, president of OBP. "Her strategic insight, leadership experience and unique combination of creative and business expertise make her an invaluable addition to our leadership team." Ervin said she was drawn to OBP's collaborative culture and women-owned leadership structure, something she had not yet experienced in her career. "My first job out of college was at an agency much like OBP -- small but mighty," Ervin said. "I love it when there are more green lights than red tape to bring big, bold ideas to life. I'm excited to help lead this incredible team into a new era of meaningful, creative work." To see Ervin's portfolio of work, visit beckyervin.com. To learn more about OBP, visit obpagency.com. About OBP Osborn Barr Paramore (OBP) is an independent and women-owned full-stream marketing communications agency based in St. Louis with a distributed workforce of employees nationwide. For more than 35 years, we have served brands across a range of verticals, including agriculture, food, and tourism, proudly partnering with them to brave what's possible. Learn more at obpagency.com and follow us for updates on Facebook, Instagram and LinkedIn. Tweet |
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