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Nov. 11, 2025
Source: Ecorobotix sent via AgPR--the news distribution service for agriculture Yverdon-les-Bains, Switzerland - Ecorobotix, the global leader in AI-powered, ultra-high precision spraying, will present advancements in its Plant-by-Plant AI (artificial intelligence) technology at Agritechnica, showcasing how artificial intelligence is transforming sustainable crop care. This year's focus is intelligence in action. Building on its growing portfolio of more than 30 crop-specific algorithms, Ecorobotix now offers the most extensive range of AI-based detection systems in agricultural spraying. This expansion enables the precise application of non-selective contact herbicides in a way that protects surrounding crops, a world-first in targeted weed control (see full list of algorithms here). Making this possible is Ecorobotix's proprietary Safety Zone feature, which automatically generates a virtual protective buffer around each crop. This ensures that treatments are placed exactly where needed, shielding crops from collateral spray and subsequent damage while allowing even small weeds near the crop to be controlled effectively. Beyond herbicide management, the ARA sprayer can apply fertilizers, biostimulants, and insecticides with unmatched accuracy, treating only the targeted area with a 6x6 cm spray footprint and reducing overall inputs by up to 95%. As regulatory restrictions tighten on selective herbicides, such as the European withdrawal of metribuzin, commonly used in carrots and potatoes, growers are under pressure to find alternative weed management solutions. ARA's precision technology offers a viable path forward, making it possible to safely integrate contact herbicides while maintaining agronomic performance and minimizing environmental risk.
"We're seeing an increasing number of farmers transition to non-selective contact herbicides using ARA," said Simon Gasser, Agronomist and Crop Algorithm Product Manager at Ecorobotix. "Our AI-driven Plant-by-Plant recognition and Safety Zone function make it possible to safely apply these products, while still leaving room to use selective products when available. This flexibility gives growers more control and helps them adapt to changing regulations." Visitors to Agritechnica, Stand 21H32, can see the ARA sprayer on display and meet the Ecorobotix team to learn more about its advanced AI technology, the current regulatory context, and practical ways to implement new weed management strategies. "Our latest updates are all about smarter decision-making in the field," Gasser added. "Visitors will recognize the same ARA they know, but with leaps in intelligence, precision, and crop coverage, creating even more value for users around the world." About Ecorobotix Ecorobotix is a Swiss B Corporation certified company whose mission is to transform agriculture through artificial intelligence and its exclusive Plant-by-Plant technology. This technology, unique in the world, identifies and treats each plant individually with unmatched precision, reducing the use of crop protection products by up to 95% while maintaining treatment effectiveness and crop health. With more than 30 crop algorithms already available, its flagship product ARA is the world's most versatile Ultra-High Precision sprayer, capable of targeting both specific crops and different types of weeds. Present in more than 20 countries in Europe, America, and Oceania, Ecorobotix is redefining the standards of sustainable crop protection. Tweet |
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