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Jan. 9, 2026 Source: Loveland Products news release LOVELAND, CO - Loveland Products, Inc. has announced the launch of AQUA FORCE, a new kind of water use efficiency product designed mainly for center pivot systems. Unlike traditional soil surfactants or wetting agents, AQUA FORCE helps water move more evenly through the soil, stay where plants need it, and work harder for every acre. Built for modern irrigation challenges, AQUA FORCE improves water distribution, retention, and infiltration in soil, so farmers can make every pivot pass count. The unique formulation helps soil hold more water in the root zone and reduces compaction, which is key to maximizing yield potential and protecting long-term soil health. "Farmers are under more pressure than ever to do more with less water," said Drew Butler, Adjuvants Portfolio Manager at Loveland Products. "The Ogallala Aquifer alone can lose up to one to two feet of water each year, and that's not sustainable. But AQUA FORCE helps farmers get the most out of every drop by improving how water interacts with the soil." In 2024, the Irrigation Research Foundation (IRF) in Yuma, Colorado, tested AQUA FORCE on corn through center pivot applications. The result? An average yield increase of 9 bushels per acre across all production zones. Results are likely to vary based on site-specific conditions, hybrids planted, and any other factors that affect yield. At the Oklahoma site, AQUA FORCE also helped fields maintain higher soil moisture levels (0-6 in) throughout the growing season. This means more water stays where crops can use it, and less loss to evaporation or runoff. For farmers relying on the Ogallala Aquifer, that efficiency matters. Why AQUA FORCE Stands Out Improves water efficiency: Enhances soil's ability to hold and distribute water evenly across the profile Supports better yields: Supports ideal growing conditions for stronger roots and higher productivity Saves time and resources: Less wasted water, fewer irrigation adjustments, more efficient production "AQUA FORCE fills a gap in the market," added Dr. Darin Lickfeldt, Senior Manager of Technical Development at Loveland Products. "It's not just about getting water to the field; it's about keeping it where it matters most. When irrigation water is applied, AQUA FORCE helps ensure it works harder, lasts longer, and supports better yield outcomes." AQUA FORCE represents the next step in Loveland's commitment to advancing water management technology that supports both productivity and sustainability. Purpose-built for the challenges ahead, this innovation empowers farmers to enhance soil health, crop performance, and long-term resilience. For more information about AQUA FORCE, contact your local Nutrien Ag Solutions crop consultant or visit www.lovelandproducts.com. About Nutrien and Loveland Products, Inc. Nutrien is a leading global provider of crop inputs and services. We operate a world-class network of production, distribution and ag retail facilities that positions us to efficiently serve the needs of growers. We focus on creating long-term value by prioritizing investments that strengthen the advantages of our business across the ag value chain and by maintaining access to the resources and the relationships with stakeholders needed to achieve our goals. Their product selection includes proprietary brands like Loveland Products, Inc., Proven Seed, and Dyna-Gro Seed. Loveland Products offers a comprehensive line of high-performance input products. Their portfolio includes seed treatment, plant nutrition, fertilizer, adjuvant, and crop protection products, all highly respected in the industry. They constantly strive to introduce new, unique chemistries to the marketplace to provide innovative solutions to challenges across agricultural and professional non-crop industries. For more information, visit nutrienagsolutions.com and lovelandproducts.com. Tweet |
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