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| Best of NAMA 2025 |
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NAMA ANNOUNCES IT'S UPCOMING WEBINAR: COMFORT JOY AND MEANING - REACHING AG AUDIENCES
Mar. 3, 2026
Source: National Agri-Marketing Association (NAMA)
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| Samantha Scantlebury |
Leawood, KS -- In today's media landscape, farmers and ranchers are faced with more information and more messages than ever before. This reality is making it difficult for marketers to connect with their audiences. During this webinar, Seth Gunderson and Samantha Scantlebury from Signal Theory will share findings from the firm's proprietary Comfort, Joy & Meaning Framework, and how insights can be applied to agriculture audiences to break through the clutter and drive results for your business.
Speakers:
As the VP of Strategy at Signal Theory, Samantha Scantlebury is a passionate communicator, strategist and brand-builder with deep experience and a proven track record in building brand awareness and sales revenue across a variety of agriculture, tech, consumer and industrial brands, including John Deere, Borden Cheese and Black & Decker. She is accomplished in discovering strategic leverage points and implementing them across all marketing touchpoints, from advertising and direct mail to sales collateral and event activation.
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| Seth Gunderson |
Seth Gunderson is the VP of Marketing & Growth at Signal Theory, bringing a creative leader's eye to brand strategy and business development. With a background as an Executive Creative Director, Seth has deep expertise in brand development, art direction, digital marketing and user experience -- giving him a rare ability to bridge the gap between creative thinking and business results. A published thought leader on the role of comfort in brand trust, Seth brings an approachable, straight-talking perspective to helping clients cut through the noise and connect with their audiences in meaningful ways.
This webinar is free to NAMA members. All others are $50.
Register here.
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