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| Best of NAMA 2025 |
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ADDIE MARTIN, NICKIE DECKER JOIN SHIFT•OLOGY COMMUNICATION
Mar. 10, 2026
Source: Shiftology Communications news release
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| Addie Martin |
Addie Martin joins the team after serving electric cooperative members and sports officials at the local
and national levels through her work with North Central Electric Cooperative and Referee Magazine. She is a 2020 graduate of The University of Akron, where she earned two Bachelor of Arts degrees in Public Relations and Strategic and Organizational Communication, along with a certification in professional social media.
Martin's experience in fast-paced communication environments lends itself to her new role of storytelling in real-time through a variety of media platforms. An Ohio native, Martin most lives in Wisconsin and plans to relocate to Englewood, Ohio.
Nickie Decker, a graduate of Findlay University, earned her MBA and a Bachelor of Arts in Design with minors in Art History and Photography. Decker is passionate about working with companies to grow the Virtual Farm Trips program and bring students to farms across the country virtually.
Decker calls Arcadia, Ohio, home, and her background includes coordinating people, timelines and creative concepts to ensure seamless, high-quality experiences. She brings a strong ability to manage multiple priorities and maintain organization under pressure -- skills essential to delivering engaging virtual programs.
Virtual Farm Trips is an award-winning program developed by Shift•ology Communication that connects students with farmers through live, interactive online experiences. Designed to increase agricultural literacy, the program allows classrooms to visit farms virtually, ask questions in real time and gain firsthand insight into how food is grown and produced. Since its launch, the program has reached 1.7 million students across the country, helping bridge the gap between consumers and modern agriculture.
Founded in 2008, Shift•ology Communication is a full-service communications agency specializing in storytelling, virtual experiences and strategic public relations counsel. With a focus on agriculture, rural
health and communities, Shift•ology helps clients communicate with purpose and clarity through research-driven messaging, innovative digital programming and integrated communications strategies.
The agency was ranked No. 5 overall and No. 3 in healthcare among Ohio public relations firms on the 2025 O'Dwyer's list of top PR firms, as well as No. 8 nationally in agricultural PR.
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| Nickie Decker |
"As our client base continues to grow, we draw inspiration from talented new team members like Addie and Nickie, which allows us to keep delivering high-quality experiences and strategic communication," Melanie Wilt, chief experience officer for Shift•ology. "New perspectives and energy always add a fresh dynamic to our work."
To learn more about Shift•ology Communication, visit www.shift-ology.com.
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