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CNH 'S STATEMENT ON THE CHANGE
Jun. 1, 2026
Farm Equipment magazine reports:
Brookfield, WI -- On Sunday, May 24, 2026, CNH PR staffers emailed Farm Equipment and Ag Equipment Intelligence editors saying they were aware of pending media coverage and questions to their dealer network, and "would appreciate, at minimum, a response from your side on availability for an interview."
Farm Equipment and Ag Equipment Intelligence editors eagerly agreed to and accepted the proposed 3:30 CST time on Tuesday, May 26. Less than 2 hours before the appointed interview time interview, however, it was cancelled. Editors made the phone call as planned but it was not picked up nor returned.
At 9:33 p.m. on Tuesday May 26, this joint statement from Case IH and New Holland North America was received:
"Recently, we conducted a reorganization of our North America commercial business for Case IH and New Holland Agriculture. This change does not impact our brands, which will continue to operate as distinct, collaborative go-to-market organizations supported by dedicated dealer networks. Our brand organizations have always worked together closely, and our dealers across Case IH and New Holland have had a consistent support structure and processes for years. This evolution is focused on further simplifying how we work together internally to better support our dealers and deliver stronger outcomes for customers today and into the future."
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