 |
| CLICK HERE TO VIEW CURRENT ISSUE |
 |
| Best of NAMA 2026 |
|
 |
|
ANNA STASSEN AND WAYNE CARLSON JOIN CLUTCH LEADERSHIP
Jun. 10, 2026
Source: CLUTCH news release
 |
|---|
| Anna Stassen, Senior Vice President, Brand, Content + Engagement |
Minneapolis, Minn. - CLUTCH continues to redefine the consultancy-agency model, bolstering its strategic expertise with the addition of veteran leaders Anna Stassen and Wayne Carlson.
Stassen joins the Minneapolis firm as Senior Vice President, Brand, Content + Engagement, while Carlson assumes the position of Associate Vice President, Business Lead - Building Materials.
"As CLUTCH continues to scale, bringing in high-caliber leaders like Anna and Wayne is essential to maintaining our momentum," said Troy Schroeder, Founder and CEO of CLUTCH. "Their unique blend of agency and business experience ensures we remain at the forefront of brand engagement and business strategy."
With over 25 years of high-octane experience, Anna Stassen has bridged the gap between agency innovation and brand-side excellence, steering some of the world's most recognizable names to success. Her career is a masterclass in versatility, spanning agencies such as Fallon, Martin Williams, and DDB, alongside in-house leadership at global icons like Target and Mayo Clinic. At CLUTCH, Stassen will lead the Creative and Reputation + Influence teams.
"What has always impressed me about CLUTCH is the client-side rigor and depth of experience they bring to every project," said Stassen. "While many agencies excel at creative, and consultancies at business, CLUTCH seamlessly integrates both--creating something truly special for their clients."
Wayne Carlson brings over 20 years of expertise in strategic planning and brand development to CLUTCH. Most recently serving as Group Strategy Director at Osborn Barr Paramore, Wayne has a demonstrated history of leading cross-functional teams and managing large-scale marketing initiatives. His background includes a focus on audience insights and creative content development, ensuring measurable business impact within the evolving brand communications landscape.
 |
|---|
| Wayne Carlson, Manager, Associate Vice President, Business Lead –– Building Materials |
"I think anybody who has spent a couple of decades with marketing agencies probably battled barriers that started to feel familiar. The CLUTCH model erases so many of those barriers," said Carlson. "The hybrid approach takes the best of the marketing agency model and the best of the consulting firm model and really melds them into this philosophy that puts business success at the center. I'm excited to help CLUTCH write its next chapter while helping clients earn the real business success that CLUTCH is all about."
ABOUT CLUTCH
CLUTCH is a consultancy-agency hybrid focused on helping B2B businesses and organizations create opportunity. As business acceleration experts, everything the firm does is designed to drive revenue and growth by consistently combining creativity and business acumen to generate results. The firm provides a mix of strategic consulting, marketing, sales activation, and learning and development services to produce go-to-market success for clients. Focus industries include agriculture, building materials and construction. For more information, visit clutchperformance.com or find us on LinkedIn at CLUTCH.
|
|
|
|
|
