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 Jun. 12, 2026 Source: Signal Theory news release KANSAS CITY, MO - Signal Theory, a brand development, marketing and design firm rooted in behavioral science, today announced a new agency of record partnership with DRI DUCK, an outdoor apparel brand known for durable, comfortable performance workwear and outdoor gear. The work will include brand strategy, digital growth and paid media in a comprehensive effort to expand DRI DUCK's reach and adoption among workers and outdoor enthusiasts. "DRI DUCK makes gear people genuinely love - and that's the best starting point an agency can ask for," said John January, Signal Theory co-CEO. "They've built real credibility across different audiences, and at the core of that is something simple: People find comfort, joy and meaning in what they do when they're wearing it." DRI DUCK has evolved from a workwear staple built for harsh jobsite conditions into a go-to brand for everyday outdoor adventure. With more than 40 signature features and specialty technologies integrated into its durable, water-resistant products, DRI DUCK has prioritized sustainable sourcing and committed to developing clothing alternatives that maintain performance while minimizing environmental impact. "Our customers are hard workers and outdoor enthusiasts who depend on their gear to perform - they don't have time for brands that don't deliver," said Tyler Bowser, DRI DUCK's director of marketing. "We needed a partner who could think about our brand holistically, from who we are to how we show up across every channel. Signal Theory brings that full-picture thinking to help us scale and drive meaningful growth." Work is already underway, with paid media launching in June. About Signal Theory Signal Theory is a full-service marketing agency that connects people to comfort, joy and meaning through a deep understanding of human behavior. The firm represents clients in Kansas City and across the globe, including John Deere, BOSE, Michelin, SONIC, America's Drive-In, 2026 Signal Theory. All rights reserved. Srixon/Dunlop Sports, Children's Mercy, IC Bus and the American Pecan Promotion Board. Follow the agency on Facebook, LinkedIn and Instagram. About DRIDUCK DRI DUCK is a performance workwear and headwear brand focused on comfort, quality and durability. Founded in 2003, the brand crafts premium outerwear, workwear, fleece, bags and headwear built for work, the outdoors and everyday wear. DRI DUCK is committed to responsible innovation, integrating sustainable materials and thoughtful design without compromising performance. The brand serves customers nationwide through promotional products, corporate and retail channels. Learn more at driduck.com. Tweet |
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