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 Jul. 8, 2026 Source: Lely news release PELLA, Iowa - Lely North America is proud to launch the Lely Farmers Market, https://marketplace.lelyna.com/lely-farmers-market a new online destination that connects consumers directly with farms across the country producing dairy food and products with care, precision and purpose. The Lely Farmers Market offers an easy way for consumers to discover and navigate to farms using Lely automation to care for animals, improve farm management and produce high-quality products. Through the website, visitors can search participating farms and explore products and experiences available directly from farmers. From fresh milk and artisan cheeses to ice cream, yogurt, baked goods, beef, soaps and farm-made products, every item featured begins on farms focused on cow comfort, consistent quality and responsible stewardship. Lely Farmers Market at a Glance Farm-Fresh Products Browse and discover products produced directly on participating farms including fresh milk, artisan cheeses, yogurt, ice cream, beef, bakery items, soaps and other farm-made goods. Experiences Worth the Trip Explore unique on-farm experiences that bring consumers closer to agriculture including tours, cafés, farm stores, seasonal events and family-friendly experiences such as cow cuddles. Interactive Map & Easy Navigation Use the interactive map powered by Google Maps to discover nearby farms, view locations, plan visits and access turn-by-turn directions directly from the website. Meet the Farmers Learn more about the people behind each farm, their approach to animal care and how innovation supports quality food production. Search & Filter by Interest Quickly narrow results by product categories and experiences to find destinations that match what consumers want to explore. "Today's consumers want transparency and a stronger connection to the people producing their food," said Xavier Drake, Director of Marketing, Lely North America. "The Lely Farmers Market creates a direct connection between dairy farms and families while showcasing how innovation and animal care work together to produce quality food." Participating farms use Lely's automated milking, feeding or cleaning technologies, which support natural cow behaviors by allowing cows the freedom to eat, rest and be milked according to their own rhythms. Combined with real-time farm insights, these technologies help farmers make informed decisions that support herd wellbeing and operational efficiency. Explore the marketplace and find participating farms at: Lely Farmers Market. About Lely North America Lely North America, based in Pella, Iowa, is part of Lely, founded in 1948. Lely is dedicated to creating a sustainable, profitable, and enjoyable future in farming. With the well-being of cows at its center, Lely develops autonomous systems and data platforms. These innovative and valued solutions are combined in one integrated ecosystem that continuously adapts to the needs of the farmer. The company offers a range of innovative solutions for Milking, Feeding, Manure, and Farm Management, contributing to improved animal welfare, long-term farmer prosperity, and our environment. For decades, Lely has been a global leader in the automation of dairy farming, serving multiple generations of dairy farmers. With its head office in Maassluis, the Netherlands, Lely operates in more than 50 countries, employing around 2,800 people globally to ensure farmers receive the best solutions and services for their farm. The company not only offers cutting-edge technology but also delivers tailored support and expert advice through its premium distribution channel consisting of close to 200 Lely Centers, which employ around 4000 employees globally. For more information, please visit www.lelyna.com. Tweet |
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