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COLLE+MCVOY NAMES NEW DIRECTOR OF INTERACTIVE SERVICES
Oct. 23, 2006
Source: Colle+McVoy news release
Respected interactive strategist Patty Henderson has been named director of Colle+McVoy¹s expanding interactive department. She joins the agency from Target Corporation.
At Target, Henderson led strategic planning of interactive and emerging media initiatives for electronics, entertainment, kids, toys, sporting goods, holiday and Target Financial Services. Previously, she has held interactive and marketing director positions with Juut Salonspas, Martin/Williams Advertising, Regis Corporation and Mara-Mi.
"Capitalizing on the always-changing field of emerging technologies takes someone who displays smart thinking and passion‹someone who has been in the trenches, like Patty Henderson," says Christine Fruechte, Colle+McVoy's president. "Patty will play a critical part in our clients' success moving forward."
"Colle+McVoy has a track record of using interactive technology and new media to employ fresh, innovative marketing approaches," says Patty Henderson, Colle+McVoy's new interactive director. "I look forward to helping expand our interactive capabilities and, in turn, fuel growth for the agency and our clients alike."
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