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AGSTAR FINANCIAL SERVICES NAMES PAULSEN AGRIBRANDING AS ITS AGENCY OF RECORD
Source: AgStar Financial Services news release

AgStar Financial Services has named Paulsen Agribranding as
their agency of record. AgStar is headquartered in Mankato, MN, and operates primarily in 69 counties in Minnesota and northwest Wisconsin serving production agriculture, rural communities and agribusinesses as part of the Farm Credit System.

Paulsen Agribranding has a broad base of experience in planning and executing agri-marketing programs on a local, regional, national, and international level. Paulsen's areas of expertise include marketing, advertising, media, sales promotion, public relations, and Web site integration strategy and development.

"The addition of AgStar Financial Services is another indication of our commitment to serving the agri-marketing and rural lifestyle sector," Greg Guse, Paulsen Vice President and Director of Client Services, said. "We are excited for the opportunity to build a lasting relationship with AgStar and provide them with our full agency services."

"We were impressed with the quality of campaign work we saw from other Paulsen clients," Cathy Riley, AgStar Financial Services Director of Marketing and Communications, said. "And Paulsen's expertise in the rural lifestyle market and depth of understanding of the agriculture market in general will be an asset to us."

AgStar provides financial services for producers within the following segments: grain, dairy, beef, swine, poultry, equine, timber, horticulture and bio-energy. The company has also developed successful programs in loans, leases, crop insurance, tax services, accounting, family business planning and rural home mortgages.

Paulsen Agribranding is a division of Paulsen Marketing, a full service marketing company with 27 marketing professionals serving a broad range of international, national and regional clients with a full spectrum of marketing communications services. Paulsen has received more awards for creative excellence in agri-marketing than any other agency in South Dakota.


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