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LESSITER PUBLICATIONS ADDS TO ITS SALES STAFF
Dec. 20, 2007
Source: Lessiter Publications news release
Jim Rank, who helped found Farm Equipment magazine 38 years ago, and has been part of every issue since its inception, is joining the Lessiter Publications' sales and marketing team full-time, effective December 21.
Since Lessiter Publications' acquisition of the Farm Equipment titles in 2004, Rank has continued his sales/marketing role on the publication as well as continuing his responsibilities at Cygnus Business Media.
"We're delighted to continue to have Jim's industry experience and leadership driving growth in our Ag Division," says Mike Lessiter, president. "He has been instrumental in the recent success on these properties, and he offers a wealth of industry knowledge that has helped our editors, our other salespeople and our customers understand the market's unique needs and how the Farm Equipment properties can provide a solution to those needs."
In his expanded role at Lessiter Publications, Rank will manage accounts on Farm Equipment, Rural Lifestyle Dealer, Farm Catalog and the Conservation Tillage Product Guide.
Rank can be reached at Lessiter Publications at 800/645-8455 (ext. 426) or jrank@lesspub.com.
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