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NAFB NAMES NEW MARKETING CONSULTANT
Jan. 3, 2008
National Association of Farm Broadcasting (NAFB) reports:
Joining forces with NAFB is like "coming home" to Mike Parry. The consultant and independent contractor, based in Waseca, MN, will represent NAFB member stations and networks in making marketing, research and educational presentations during 2008.
"This is an exciting time for me," Mike said. "It's something I've really wanted to do, and it just fits with where I was going with the rest of my life. It's like coming home."
Informational visits to agricultural and rural lifestyle marketers and agencies will be among his many responsibilities. Mike also will conduct seminars for members, and will play a role in recruiting new NAFB members at state broadcaster association meetings.
"Mike is very familiar with production agriculture, and he and his family themselves are rural lifestylers," said Executive Director Bill O'Neill. "His business background with radio in NAFB geography, and as a motivational speaker and consultant, will be an asset to our marketing communications."
Mike is a graduate of the Brown Institute of Broadcasting, Minneapolis, and got started in radio with on air/sales work at KATE in Albert Lea, MN, in the early 1980s. From 1985-88 he was the owner of KGHR-AM in Austin, MN., then spent eight years as the general manager of KIAQ-FM in Fort Dodge, IA. Most recently, he served as general manager of the Linder Radio Group, Mankato, MN.
Early in his career, Mike was a staff sergeant in the Minnesota National Guard, then worked six years as a law enforcement officer. He has organized Tractorcades in southern Minnesota, and in the 1980s formed the We Care foundation in Fort Dodge to clean up the Des Moines River through that area.
Born in Albert Lea, he was raised on a 240+ acre dairy farm. He remains a farm owner today.
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