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Oct. 15, 2009 American Business Media (ABM) reports: Gyro:HSR was honored with the coveted Grand CEBA Award for their John Deere Construction "High Speed Dozer Launch Event" campaign, ABM announced Monday in a special Adweek and Brandweek insert featuring the winners of the 2009 Creative Excellence in Business Advertising (CEBA) Awards. All 2009 CEBA Award winners and finalists are showcased in the insert, celebrating outstanding business communications achievements in digital media, publications and face-to-face events. Gyro:HSR also took home a CEBA Award in the "Face-to-Face" category for the John Deere campaign, which combines in-person events with multi-media elements, proving that converging your communications in today's integrated media environment is a necessity. "We are delighted to present the Grand CEBA Award to Gyro:HSR and John Deere," said Gordon T. Hughes II, ABM president and CEO. "Today more than ever, the awards recognize the innovative marketers, like John Deere, who understand the power of b-to-b and have boldly chosen to advertise during these times of economic uncertainty, as well as the agencies, like Gyro:HSR, that have brought their messages to life with outstanding creativity." Advertising and marketing industry judges Christoph Becker, Gyro:HSR; Mark DiMassimo, DiMassimo Goldstein; Dave Moore, McCann-Erickson New York; and Tom Stein, Stein Rogan + Partners, poured over hundreds of entries to select the recipients. The 2009 CEBA Award winners and finalists can be viewed in ABM's virtual gallery at www.CEBA-Awards.com. The CEBA Awards draw hundreds of entries each year and enhance relationships between advertisers, agencies and publishers; they've become a gold standard of creative excellence recognized by advertising peers and clients alike, and highlight the breadth, reach and innovation of some of the world's top agencies. Ag-oriented winners include: CATEGORY 7: Single Ad - Inserts, pop-ups, foldouts & spectaculars, gatefolds and multi-units Annual media budget of $100,000 or more Agency Name: McCormick Company Advertiser: Pioneer Hi-Bred International, Inc. Name of the Ad: Pioneer Y Series Insert Publication: Farm Journal Magazine CATEGORY 9: Integrated Media Campaign Annual media budget of less than $100,000 Agency Name: Meister Media Worldwide Advertiser: OmniSTAR Name of the Ad: Omnistar - The Global Positioning System Publication: Precision Ag Special Reports Tweet |
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