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Feb. 10, 2010 Source: Agri Marketing magazine A survey of agri-marketers conducted by Agri Marketing magazine in late January showed that 42% of the companies have increased their 2010 marketing budgets, 48% reported their budgets were flat and 10% reduced their budgets. "The survey consisted of only two questions and was conducted electronically," reports Agri Marketing Publisher Lynn Henderson. "It was e-mailed to a representative of 325 companies that sell products and services to North American agricultural producers and achieved a 38% response rate." Besides the question about the change in marketing budgets, the other question was "For the following media, what are your spending plans in 2010?" Following are the results: Note: the percentage following each media is: Increase...No Change...Decrease...Don't Use Print...35%...43%...22%...0% Online...62...36...2...0 Radio...14...70...10...6 TV...6...25...11...58 Direct Mail...34...51...15...0 Events/Shows...30...52...18...0 Telemarketing...9...70...16...5 Outdoor Billboards...13...13...16...58 Tweet |
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