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MARKET PROBE NAMES NEW EXECUTIVE VICE PRESIDENT
May 18, 2010
Source: Market Probe news release
Market Probe, a major market research and consulting organization with world headquarters located in Milwaukee, WI, has announced the addition of Michael Lowenstein, Ph.D., CMC, as executive vice president. He will report directly to Dr. T.R. Rao, president and CEO of Market Probe.
According to Dr. Rao, "We are excited to be adding someone as well-respected as Lowenstein to our team. He is a leading authority on stakeholder, brand, and enterprise advocacy, and we know his expertise will be very valuable to our clients."
Lowenstein is an active international conference keynoter and speaker, workshop facilitator and trainer who draws upon his 30-plus years of management and consulting experience in customer and employee loyalty research; CRM; loyalty program and product/service development; customer win-back; service and channel quality; customer-driven corporate culture; HRD; and strategic marketing and planning to help educate others in the industry.
He is the author of four widely-regarded stakeholder and enterprise management books, including One Customer, Divisible (2005), and has written over 125 stakeholder-related white papers, journal articles, and columns.
Lowenstein's broad experience includes serving as a customer life cycle workshop developer/facilitator for the Direct Marketing Association, and serving as a customer loyalty/stakeholder behavior instructor for Pennsylvania State University/American Marketing Association, American Society for Quality, The Conference Board, ESOMAR, Bank Administration Institute, Frost & Sullivan, Institute for International Research, SOCAP, Marcus Evans, UNI, eCustomer Service World, and the American Management Association.
He has presented at industry and professional conferences across the United States and in over 20 foreign countries, and consulted with corporations such as Toyota, Aetna, Nestle, MetLife, National City, General Motors, EarthLink, Wachovia, Daimler-Chrysler, BellSouth and Charles Schwab. Additionally, he has lectured in the M.B.A. and E.M.B.A. programs of University of Pennsylvania, New York University and Columbia University.
He holds a doctoral degree from ISGI Groupe Ecole Superieure de Commerce de Lille (ESC Lille), Euralille/Paris, France, an M.B.A. degree in marketing and management from the University of Pittsburgh, and a B.S. degree in economics and marketing from Villanova University. Also, he holds a Certified Management Consultant (CMC) professional designation, awarded by Institute of Management Consultants, USA.
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