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GIBBS & SOELL PR FORMALIZES GREENTECH AND SUSTAINABILITY PRACTICE
May 19, 2010
Source: Gibbs & Soell news release
Gibbs & Soell, Inc., has formed a greentech and sustainability public relations practice dedicated to providing communications counsel and strategies to businesses with green technologies and sustainable business principles and services.
The practice will be headed by Gibbs & Soell senior vice president Ron Loch, an agency veteran with a successful track record in managing strategic, integrated communications programs for global Fortune 500 companies, entrepreneurial greentech brands and international trade organizations.
"We have served for decades as trusted advisers to world-class companies that are widely regarded as pioneers in the practice of sustainable enterprise management," said Cos Mallozzi, CEO of Gibbs & Soell. "With Ron now leading and focusing our efforts in this segment, G&S will be poised to better leverage our powerful base of knowledge, talent and influential relationships across the agency to help position more greentech and sustainable businesses for maximum growth throughout their lifecycles."
Gibbs & Soell has a rich history of developing and implementing successful communications strategies to launch and guide the growth of green products and technologies, manufacturing processes and business practices, including energy efficient building systems, nature-based plastics and chemicals, biofuels, water conservation and plastics recycling.
"Our greentech and sustainability practice integrates our broad experience with deep industry knowledge to provide our clients with counsel that is forward thinking and relevant to their most important stakeholders," stated Loch. "Too often, clean technologies garner early stage attention but never achieve widespread acceptance. There are also many well-established global concerns stagnating due to a lack of innovative, practicable ideas. Our team will focus on enabling organizations to realize their full potential by effectively communicating with their entire value chain to drive business growth."
Along with its strong background in greentech and sustainable industries, Gibbs & Soell provides communications expertise to top-tier corporations, organizations and brands in advanced manufacturing and energy, agribusiness and food, consumer lifestyle and building solutions, professional services, and technology and general science. The firm's portfolio of services includes corporate communications, marketing communications, event marketing, digital and social media, leadership positioning, employee communications, communications training, and communications research and evaluation.
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