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FARM JOURNAL MEDIA EXPANDS DATABASE DIVISION MARKETING AND SALES STAFF
May 20, 2010
Source: Farm Journal Media news release
Farm Journal Media announces a further expansion of its Database Strategies Division sales and marketing staff. Amye Hughes, a recent Indiana University graduate, joins Farm Journal Media's Database Strategies Division as account representative for Farmail. Hughes comes to Farm Journal with a major in journalism and minor in corporate communication and culture. She brings marketing and sales experience from her work with ESPN-AM Radio, JACK-FM Radio and the Royal Academy of Arts. Hughes will be fully dedicated to growing the Farmail list rental business through sales, direct marketing and customer service.
Hughes joins a strong database team with respected industry veterans Dave Wilson and Matt Yaske. Yaske joined Farm Journal Media in 2008 and brought with him the most comprehensive government compliance (FSA) database structure -- now marketed under the FarmReach brand. Wilson, with over 20 years' experience in agricultural data, joined Farm Journal Media in April 2009 as vice president, new business development.
"Amye's a great addition to our team. She's bright, dedicated and customer-oriented," states Amanda Endicott, inside sales manager for Farm Journal Media. "We have an exciting year ahead of us and Amye will lead the launch of several new initiatives that will fully saturate the market, better serve clients and provide even more custom solutions -- for any budget."
The Farmail list-rental offering is a subset of FarmReach, the only multisource agricultural database in today's market. List rental clients can select from over 100 points of crop, livestock, demographic and psychographic data. The FarmReach database contains more than 1.4 million names and is the most current, accurate and relevant ag database, offering the most robust crop and livestock data available for all types of list rental programs.
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