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BAYER CROPSCIENCE CANADA NAMES NEW MEDIA AGENCY
May 24, 2010
Source: Bayer CropScience Canada news release
Bayer CropScience Canada has officially retained M2 Universal, one of Canada's largest media services companies. M2 Universal is a division of MacLaren McCann Canada Inc. and assumes all media planning (online & off-line) and purchasing responsibilities for Bayer CropScience Inc., Canada.
"We are excited to be working with M2 Universal," said Derrick Rozdeba, manager of integrated communications with Bayer CropScience. "We look forward to utilizing their global media expertise and their strategic media planning approach."
M2 Universal will support Bayer alongside Bayer's long-time lead agency AdFarm.
"We're extremely pleased to have Bayer CropScience, a leader in Canadian agriculture, as our client," said Susan Dioszeghy, senior vice president/media director, Western region for M2 Universal. "The depth and experience of our organization will ensure that Bayer CropScience is well represented across all of Canada's media channels and platforms."
M2 Universal will be working with Bayer from its Calgary and Toronto offices. The key contact for Western Canada is Rebecca Molina (rebecca.molina@maclaren.com, 403/261-7157), while Eastern Canada (Horticulture & Row Crop) is handled by Daryl Heroux (daryl.heroux@m2u.ca, 416/594-6234).
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