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Nov. 4, 2010 Source: DrakeCo news release Drake & Company has announced changes to its leadership and management structure designed to better serve its current clients while positioning the company for growth. "The needs of associations and nonprofit organizations are evolving rapidly. The staff changes are designed to address trends impacting association management, particularly members' desire for more educational and editorial content and social media presence from their associations," said president and owner Steve Drake. "In addition, as we've taken on additional consulting clients, I've found a need for senior leadership to provide additional guidance for the company and our full-service clients." The reorganized DrakeCo will be well-positioned to provide staff expertise to our current and future clients. Key changes in the DrakeCo organizational structure: • Hugh Whaley will serve as vice president of client management. He will oversee client executive directors and direct association consulting projects. • Brian Reuwee has been promoted to serve as vice president of client services. He will provide leadership and oversight of DrakeCo functional teams including Content Management, Marketing & Communications, Member Services, Meeting & Event Management and Fundraising & Development. • Dianne Brncic will serve as vice president of financial services. She will oversee client and company accounting, operations and human resources. • Becky Rasmussen has been promoted to director of content management. Rasmussen will serve as editor-in-chief for all print and electronic media including the National Christmas Tree Association's American Christmas Tree Journal, International Fruit Tree Association's Compact Fruit Tree and the American Academy on Communication in Healthcare's Medical Encounter. • Lauren Mangnall will serve as digital media specialist. She will coordinate electronic media and social media efforts for DrakeCo's association clients. • Laura Lancia will serve as marketing & communications specialist. She will coordinate branding and public relations efforts for association clients. Personnel changes will be effective January 1. As part of the restructuring, DrakeCo is acquiring a content management specialist to serve as a writer, reporter and editor for client media. The full-time position developed as association members seek more industry-focused and relevant content as part of an association membership. Drake & Company makes dreams fly by passionately giving of ourselves and our talents to provide vision, leadership and professional services to trade associations, membership organizations, foundations and companies. Since 1992, DrakeCo has specialized in full-service management services for a wide range of trade and professional associations with regional, national and international members and activities. As an AMC Institute-accredited association management firm, the 21 staff of DrakeCo currently serve 10 clients including the National Christmas Tree Association, American Academy on Communication in Healthcare and the newly formed U.S. Farmers and Ranchers Alliance through our office in suburban St. Louis. Tweet |
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