CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2026

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












AGCO ACQUIRES REMAINING SHARE OF LAVERDA S.P.A
Source: AGCO news release

AGCO, Your Agriculture Company (NYSE:AGCO), a worldwide manufacturer and distributor of agricultural equipment, has agreed to acquire the remaining 50% stake in Laverda S.p.A from the Italian ARGO Group for €65 million. Under the new agreement with ARGO, AGCO will take 100% ownership of Laverda, which also includes Fella-Werke GmbH, a Germany-based manufacturer of grass and hay machinery once competition authority approval is obtained. The transaction is expected to close before the end of 2010.

This acquisition builds upon the successful joint venture operation established with ARGO in 2007, in which AGCO acquired a 50% share in Laverda S.p.A. Laverda is based in Breganze, Italy, and has been producing combines under AGCO's Challenger, Fendt and Massey Ferguson brands since 2004. It also manufactures combines under the Laverda brand. The Breganze facility, one of the most modern and efficient farm machinery production complexes in Europe, serves as AGCO's sole European combine production facility.

"This new step underlines AGCO's long-term strategy to accelerate the development of its harvesting business," stated Martin Richenhagen, AGCO's chairman, president and chief executive officer. "The acquisition of the remainder of Laverda further strengthens AGCO's base of resources in Europe. We are very glad to be able to continue our commitment to harvesting by having full control of the Laverda brand and the Breganze facility. AGCO remains committed to the Laverda brand and Laverda customers and is looking forward to developing the brand to its full potential."

AGCO, Your Agriculture Company (NYSE: AGCO), was founded in 1990 and offers a full product line of tractors, combines, hay tools, sprayers, forage, tillage equipment, implements and related replacement parts. AGCO agricultural products are sold under the core brands of Challengerc, Fendtc, Massey Fergusonc and Valtra, and are distributed globally through more than 2,700 independent dealers and distributors, in more than 140 countries worldwide. Financing is available through AGCO Finance. AGCO is headquartered in Duluth, Ga. In 2009, AGCO had net sales of $6.6 billion.


Search News & Articles








Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement