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FARM JOURNAL MEDIA TO BUY SYNDICATED RADIO SHOW
Source: Farm Journal Media news release

Farm Journal Media announced today that it has signed a term-sheet to acquire the syndicated radio show, Consumer Ag Connection from Fretwell Communications, and hire show founder and former National Association of Farm Broadcasting (NAFB) president, Pam Fretwell, to head up the new position of Director of Industry Relations at Farm Journal Media.

"Bringing Pam and her show into the Farm Journal Media family is a significant statement and addition to our advocacy efforts with the Farm Journal Agricultural Foundation and in kick-starting our new broadcast and Internet radio product line", stated Andy Weber, CEO of Farm Journal Media.

"Pam is an award-winning farm broadcaster and is both well-connected and well-known for her advocacy efforts on behalf of agriculture. Her values, experience and talent are a perfect fit, and she and her show lead us to a number of opportunities."

The Consumer Ag Connection show is distributed daily for 76 stations, providing a unique forum for exchange and a trusted communications bridge between the world of agriculture and consumers. In her new role, Fretwell will continue to host the show and tie it closely to the educational efforts of the Farm Journal Agricultural Foundation's new initiative Farmers Feeding the World.

Farm Journal Media looks to significantly expand the program's programming and syndicated distribution. "This fits extremely well with our multi-media culture and Farm Journal's history of advocacy for agriculture", said Chuck Roth, Senior Vice President of Project Development at Farm Journal Media and a member of the Farm Journal Agricultural Foundation board of directors.

"While Pam will report directly to me and focus on our advocacy efforts, she will also work very closely with Charlene Finck, and with our Internet and broadcast divisions to help integrate and expand radio into our portfolio."

About Farm Journal Media

Farm Journal Media is the nation's leading agricultural media company. Its magazines are the 134-year old flagship FARM JOURNAL, TOP PRODUCER, BEEF TODAY, DAIRY TODAY and IMPLEMENT & TRACTOR. The company produces and distributes the "AgDay," "U.S. Farm Report" and "Corn College TV" national television programs. Its Web sites include the industry leader, AgWeb.com, and MyMachinery.com. Farm Journal Media also licenses detailed industry data through its FarmReachTM database, publishes the Pro Farmer and LandOwner newsletters, produces numerous large-scale live events and provides extensive custom publishing services.

Farmers Feeding the World launched in October, 2010, and is the first effort undertaken by the newly formed Farm Journal Agricultural Foundation, a 501(c)3 non-profit corporation formed to promote agriculture.

For more information, see www.farmersfeedingtheworld.org.


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