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Dec. 13, 2010 Source: FMC sent via AgPR--the news distribution service for agriculture FMC Corporation (NYSE: FMC), headquartered in Philadelphia, recently named Swanson Russell as its advertising and communications agency of record for its North American Crop Business. Effective immediately, Swanson Russell will work with FMC to provide public relations, strategic marketing, media planning, interactive and advertising support for FMC herbicide, insecticide and fungicide crop protection products. "We are very excited about our newly formed partnership with Swanson Russell and our focus on continuing the successful growth of FMC crop protection products," said John Kasper, director of marketing for FMC Agricultural Products Group, North America Crop. "We are looking forward to developing and fostering a bright future with our new communications agency as FMC continues to grow our business." FMC recently added Swanson Russell as an advertising agency to provide additional support for its growing communications needs in 2011 in addition to supporting its Authority portfolio of residual products. After further evaluating its product portfolios and projected growth, FMC made the decision to reassign all North American Crop business to Swanson Russell. "Agriculture has been the cornerstone of our business for more than 45 years," said Wes Neuhaus, executive vice president and managing director of Swanson Russell. "We are honored to add FMC to our client roster and look forward to applying our "real connection" philosophy to strategic direction and creative ideas that will drive the success of FMC agricultural products." Swanson Russell is one of the leading agricultural agencies in the United States, with offices in Omaha and Lincoln, NE. FMC will work with the Omaha-based agricultural marketing and communications team on a variety of product campaigns. The core marketing and communications team at Swanson Russell includes: Wes Neuhaus, executive vice president/managing director; Steve Johnson, vice president/account supervisor; Brenda Christensen, account supervisor; Ed Salem, senior vice president/executive creative director; Kathleen Durkin, senior vice president/creative director; Jeff Jahn, art director; Jon Peterson, vice president/associate media director; Parker Stoner, senior vice president/director of database marketing; Kellie Wostrel, public relations manager; Mike Henderson, associate interactive art director; Tara Nordquist, interactive project manager; and Quiller Caudill, interactive development manager. For more information on Swanson Russell, please visit www.swansonrussell.com. For more information about FMC Agricultural Products Group, North America Crop protection products, log on to www.FMCcrop.com. About FMC Corporation FMC Corporation is a diversified chemical company serving agricultural, industrial and consumer markets globally for more than a century with innovative solutions, applications and quality products. The company employs approximately 4,800 people throughout the world. The company operates its businesses in three segments: Agricultural Products, Specialty Chemicals and Industrial Chemicals. Swanson Russell Founded in 1962, Swanson Russell is Nebraska's largest marketing communications firm, with offices in Lincoln and Omaha. In addition to working with local and regional clients, the full-service agency is nationally recognized for expertise in agriculture, healthcare, outdoor recreation and the green industry. For more information about Swanson Russell's "Real Connection" approach to advertising, public relations, interactive and branding services, visit www.swansonrussell.com. Tweet |
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