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Jan. 10, 2011 Source: The Pert Group news release The Pert Group, a leading research and consulting firm, is pleased to welcome three account development and marketing experts to its team: Tony Ducoli, director of international development, Nina Fougere, account manager, and Cheri Tabel, senior marketing manager. A seasoned research professional with over 15 years of domestic and international experience utilizing a broad range of quantitative solutions that span a variety of industries, Ducoli will help The Pert Group continue the expansion of its global presence, including the establishment and management of The Pert Group's first overseas office in London, which is scheduled to open in early 2011. Prior to joining The Pert Group, Ducoli held various senior positions with Millward Brown in the U.S., Hong Kong and the United Kingdom, most recently as a vice president of client service in its Fairfield, CT, office. He holds a B.A. in economics from the University of Buffalo, and a master's in international business from the University of San Diego. With experience in brand health monitoring, brand equity, copy-testing and cross-media research, both domestically and globally, Fougere brings to The Pert Group experience in designing and fielding studies, developing reports to answer clients' business issues and objectives, client service and project management. Before joining The Pert Group, Fougere served in progressively senior positions at Millward Brown, including senior research executive and account executive. She has implemented more than 100 copy test studies that helped several clients launch and sustain successful advertising campaigns. She has managed tracking and equity studies across several categories, including FCMG, financial services, quick service restaurants and over-the-counter pharmaceuticals. In her position as account manager at The Pert Group, Fougere manages several HBA accounts and is responsible for drafting proposals, designing questionnaires, fielding studies and developing analytic reports on client objectives. A graduate of University of Connecticut with a B.S. in business administration and marketing, Fougere received a Millward Brown Knowledge Award for a case study she wrote on the impact of the economic downturn. Senior marketing manager Tabel brings to The Pert Group 14 years of experience in marketing, research and client account management. Her expertise includes strategic development and implementation of integrated marketing communications plans, event planning and new business lead generation. She has experience in both qualitative and quantitative research with responsibility for brand repositioning studies and customer and employee satisfaction studies. At The Pert Group, Tabel manages the day-to-day activities of the marketing department to achieve advertising, marketing and public relations objectives. Collaborating with internal clients, Tabel aligns business objectives and sales goals with department activities and marketing solutions. Before joining The Pert Group, Tabel served two years as project manager at Service Management Group, managing large-scale quantitative studies for multi-unit restaurant and retail brands. Prior to working at Service Management Group, Tabel assumed increasing levels of responsibility in account management and developing new business opportunities during 11 years of her career at BKV, an integrated marketing communications agency. A graduate of the University of Kansas, Tabel received her B.A. in English. The Pert Group is a research-based consulting firm headquartered in Bloomfield, CT, with offices in Kansas City, MO, and Pittsburgh, PA. Established in 1978, the company integrates financial, attitudinal and behavioral information to bring clarity to business, brand and marketing decision making. Providing comprehensive decision support in the areas of Innovation, Positioning and Performance, The Pert Group facilitates growth strategies and improves business outcomes for local, national and international clients. The Pert Group is a long-standing member of the Council of American Survey Research Organizations (CASRO) and the European Society for Opinion and Marketing Research (ESOMAR). Tweet |
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