CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2025

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












AG RETAILERS REPORT FIVE BEST OPPORTUNITIES, THREATS
Source: Agri Marketing magazine

In a survey conducted by CropLife magazine last November, crop input retailers rated their top opportunities and threats.

Here's what they reported were the top five opportunities:

1. Precision custom application services,
2. Precision ag services and information,
3. Sale of seed,
4. Closer partnerships with input manufacturers, and
5. Traditional agronomic services (scouting, soil testing, etc.).

Here's what they reported were the top five threats:

1. Direct sales to farmers by manufacturers of crop inputs,
2. Access to quality employees/labor,
3. Insurance cost and availability,
4. Broker-type sales of crop inputs by retail competitors, and
5. Energy costs.


Search News & Articles












Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement