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VETERAN AGRI-MARKETER RANDY KROTZ JOINS HILL & KNOWLTON--CHICAGO
Feb. 22, 2011
Source: Hill & Knowlton news release
Randy Krotz, an expert in guiding food, agriculture and healthcare companies in the advocacy arena, has joined Hill & Knowlton Chicago as a senior counselor.
Krotz will lead key accounts and spearhead new business development initiatives for the Midwest region. He will report to Gene Reineke, general manager of the Chicago office and U.S. chief operating officer.
Krotz previously served as senior vice president and director of marketing for v-Fluence Interactive and provided expertise on digital engagement for pharmaceutical and biotechnology companies. Prior to v-Fluence, Krotz spent nearly 20 years working for Fortune 500 companies including Covidien (formerly Tyco Healthcare), Monsanto and FMC Corporation in animal welfare and production, plant biotechnology, crop chemicals, food and beverage, health and nutrition and online analytics and marketing.
"Randy brings extensive expertise and insights for two very complex industries - pharma and biotechnology - with a deep knowledge of the online and digital landscape," said Reineke.
Said Krotz, "This is a challenging time for companies as social media and digital technologies evolve at a quick pace. Hill & Knowlton's global network gives us unparalleled resources to deliver integrated campaigns for clients. I look forward to helping H&K clients navigate this space."
Krotz has a Bachelor of Science from Kansas State University and attended graduate school at the University of Kansas.
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