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 Aug. 16, 2011 Source: Mahindra USA news release Houston-based Mahindra USA, the number one selling tractor brand in the world, announced today that Cleo Franklin has been appointed as the company's new Vice President - Marketing and Strategic Planning. Franklin took his new post on August 1 and will report directly to Mahindra USA President, Mani Iyer. In addition to Marketing and Strategic Planning, Franklin will also oversee the Product Development function of the company. "We are incredibly excited to welcome Cleo to the Mahindra family," said Iyer. "Not only does he have leadership experience running his own company and a wealth of knowledge from his years in the farm equipment industry on which to draw, but he has also proven to be an aggressive and strategic marketer. We expect his addition to our team to pay instant dividends and to be integral to the long-term growth of Mahindra USA." Franklin has more than two decades of experience in the sales and marketing arena and most recently served as President of Franklin Strategic Solutions, a consulting firm that supported several companies' strategic planning and sales executions. His extensive experience in the agricultural industry includes New Holland Agriculture, where he served as Senior Director, Sales & Operations. Previously, Franklin spent 21 years at John Deere in the various roles, including Strategic Marketing Manager - Government and National Accounts, Strategy Manager - Large Property Owner Segment, and Group Brand Marketing Manager for Consumer Products and Utility Tractors. "Mahindra has experienced impressive growth in the farm equipment industry, both globally and nationally, and the company has shown a commitment to extending its leadership with the introduction of exciting new products, exponential expansion of the dealer network, and the creation of Mahindra Financial," added Franklin. "I am proud to join the leadership team at Mahindra and look forward to working with our passionate workforce, committed network of dealers, and the most loyal base of customers in the industry to continue to build the Mahindra brand." The recipient of an Executive MBA from the Kenan-Flagler School of Business at the University of North Carolina, Franklin received his Bachelor of Science degree from Morningside College. Mahindra USA, Inc. enjoys an extraordinarily high level of customer satisfaction due to an unequalled commitment to quality. A recent study found that 98% of Mahindra owners were likely to recommend Mahindra to their friends and family. Tractor owners are not the only people touting the quality of Mahindra products. In 2007, M&M's Farm Equipment Sector became the only tractor manufacturing company in the world to receive the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists. About Mahindra USA Mahindra USA (MUSA) is part of the US $ 12.5 billion Mahindra Group's Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes. Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products. Mahindra's professional-grade tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. To learn more about Mahindra USA's Farm Equipment Sector, please visit www.mahindrausa.com. About The Mahindra Group The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers. A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 119,900 people in over 100 countries. In 2011, Mahindra was featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2010, Mahindra was featured in the Credit Suisse Great Brands of Tomorrow. Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to be featured in the Top 10 list of the Carbon Disclosure Leadership Index in India 2010, created by the Carbon Disclosure Project (CDP). In 2011, Mahindra acquired a majority stake in Korea's SsangYong Motor Company. Tweet |
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