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GROWTH IN FACEBOOK MEMBERS SLOWS WHILE TWITTER ADOPTION PLATEAUS
Aug. 26, 2011
American Business Media (ABM) reports:
The number of Facebook users in the U.S. will increase 13.4%, this year eMarketer estimates, after 38.6% growth in 2010 and a whopping 90.3% rise the year before.
The rate of adult Twitter user adoption has similarly begun to plateau, dropping from 293.1% growth in 2009 to 26.3% this year and still slowing.
In many developing countries, these and other networks are seeing their audience growth taper off as most new users come from other countries such as the BRIC nations and Indonesia.
Meanwhile, users in more advanced countries have been shifting their behaviors after spending years on the sites. According to the GlobalWebIndex "Wave 5 Trends" report, social network usage growth has all but stopped among 16- to 24-year-olds in the U.S. and in a few countries usage within this already-saturated group is actually declining.
Among those who remain on Facebook, GlobalWebIndex reports, there were declines in participation in activities like messaging with friends, sending digital gifts, installing applications and joining groups between July 2009 and June 2011. The activities on the wane are decreasing faster in the U.S. than worldwide, and are often decreasing even further among college-educated U.S. users under the age of 30.
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