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Best of NAMA 2025












NEW POLL SHOWS CONTINUED OPTIMISM AMONG AGRI-MARKETERS
Source: Agri Marketing magazine and American Business Media (ABM) Agri-Council

A poll conducted among corporate agribusiness executives last week showed the majority think the current ag economy is positive.

On a scale of 0 (lowest) to 100 (highest), the overall Agri-Marketers' Confidence Index (AMCI) scored a 78, which compares to 82 when the poll was conducted last August.

"The current outlook is as good as it ever has been, but expectations trended lower," says Steve Custer, Executive Vice President, Publishing, Farm Journal Media and Chairman of the American Business Media (ABM) Agri-Council. "The general psychology is 'it's so good now, it has to be worse a year from now.' While the overall index is down (dropping to 78 from a 82), it is still very positive when you consider 50 is neutral."

The poll was conducted by Agri Marketing magazine and the ABM's Agri-Council and was sent to 225 executives of companies that develop and sell products to North American crop and livestock producers. A total of 87 (39%) company representatives participated in the poll, including a very wide sampling of large and small enterprises, as well as both crop and livestock-oriented companies.

"The AMCI is modeled closely along the lines of the well-known consumer confidence studies regularly reported by The Conference Board," reports Custer. "It is an indicator designed to measure the confidence or the degree of optimism among agribusiness marketers on the state of the agribusiness economy. It looks at both their outlook for their own business now and in the future, as well as their perception of the outlook for their customers - the nation's farmers and ranchers."

AMCI is calculated by looking at the percentage of positive versus negative responses.

To read how AMCI is calculated and its complete results, click here.

A few of the highlights include:

*77% of the marketers rated the current business conditions for their company as positive. That is nearly 14 times the number of those rating it as negative.

*33% believe the business conditions 12 months from now will be better.

*34% expect to increase their marketing communications budget one year from now with another 55% expecting it will remain the same.

"That confidence has shown up in the marketplace," says Lynn Henderson, Publisher of Agri Marketing. "Prices for farmland and rents continue to set new records."


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