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ADVERTISING IN AG PUBLICATIONS UP 11% FOR FIRST HALF
Oct. 27, 2011
Agri Marketing magazine reports:
In its recently-released first half report on advertising expenditures in BtoB magazines, IMS reports that agriculturally-oriented publications had an 11% gain in 2011 compared to 2010.
Total investment in the ag category was $121 million for the year, a $13 million increase over the prior year. Ag publications had the fifth largest increase among the 22 industries measured in the IMS report.
Overall, the investment in b-to-b publications during the first half was $3.9 billion, up 5% for the year.
The highest increase was in the "Business, Advertising & Marketing" category at 25%. Second was "Transportation Logistics" followed by "Movies, Radio, TV and Videos."
Largest decreases were reported in "Restaurants, Foodservice, Lodging and Gaming" (11%).
The largest category is "Healthcare" at $625 million.
To view the entire report, click here
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