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FARM JOURNAL ANNOUNCES NEW AG APPLICATOR DATABASE
Dec. 5, 2011
Source: Farm Journal news release
Farm Journal announces a news complied database of commercial and private applicators, primarily serving agriculture. The file includes 84,222 records identified as "commercial," plus 174,549 "private" applicators.
By linking the private applicator names with producer names on the FarmReach file, clients can now target this high-value segment for a variety of agricultural-related equipment and ag-chem products.
"Virtually all of the private applicators are identified - in detail - on our FarmReach database as producers," said Jeff Pence, Division President. "So, by linking the FarmReach multisourced grower data, we now know which producers are self-applying their ag-chem products." Pence added, "As a result, and with a high degree of certainty, we can then also accurately ID the other half of the equation - or those growers who contract out their chem application."
In the commercial segment, these licensed individuals are often employees of a local co-op or elevator which provides custom application services that augment chem-product sales.
The FarmReach Ag-Retailer file can also be linked to provide detailed information on many of these commercial businesses.
The company reports that even beyond the purchase of large specialized equipment, these applicators are high consumers of a myriad of specialized products, parts and services.
Contact your Farm Journal database representative for more information on this service.
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