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Apr. 17, 2012 Source: Farm Progress news release Farm Progress Companies, the first agricultural media company to introduce useful apps to the farm market, is also the first to achieve momentous success with 100,000 downloads of four of its apps. The 100,000 download mark is shared between four of its most popular apps: Growing Degree Days, Farm Futures, Farm Progress (state and regional magazines), and Beef Producer. In-demand Apps The trail of success started with the introduction and ongoing download growth of its Growing Degree Days app in December 2010. The app demand grew from its large-scale producer audiences, and Farm Progress introduced the Farm Futures app in February 2011. Later last year the Farm Progress app and the Beef Producer app were introduced. The company provides several additional apps with download counts that are not included in the currently celebrated 100,000 group. "The 'need now' demand from our audiences has driven the rapid development of our apps and additional digital products to deliver news and critical information to producers," said Jeff Lapin, Farm Progress president. "Our information delivery goal provides relevant content for our users and exceptional reach and leverage for ag marketers." Producer and Industry Recognition The apps' design and content has made them popular with producers. The apps that include frequently updated news and market analysis provides producers and the industry with valuable information resources. In the past few months, the Farm Futures app has been nationally recognized as a finalist in two prestigious media industry awards programs, the American Business Media's Jesse H. Neal National Business Journalism Awards and the MediaPost's Appy Awards. Information Leader Farm Progress has long been known by its service mark of "Agriculture's Information Leader" and now is recognized as "Agriculture's Most Engaged Information Leader." About Farm Progress Farm Progress Companies Inc. (www.FarmProgressCorporate.com) is the largest agricultural media company serving the U.S. market. The company publishes 18 state and regional farm publications nationwide, such as Prairie Farmer in Illinois (founded in 1841, it is the nation's oldest, continuously published magazine); American Agriculturist in New York and the Northeast; and Farm Futures (www.FarmFutures.com), a nationally circulated farm business and management publication for high-volume producers. Farm Progress operates four farm trade shows, including the Farm Progress Show (the nation's largest outdoor farm show) and Husker Harvest Days, and provides tailored marketing solutions including database, market research and custom publishing. Its broadcast operations include radio, television, website and custom programming. The company's extensive digital products include websites for each publication and show; daily and bimonthly e-newsletters; mobile apps; and SMS products. Farm Progress is headquartered near Chicago in St. Charles, Ill. Tweet |
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