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WOODRUFF SWEITZER HIRES EVENTS MANAGER
Aug. 29, 2012
Source: Woodruff Sweitzer news release
Bolstering its capability to provide clients with exciting hands-on event experiences, Woodruff Sweitzer is pleased to welcome Juliane Farinazzo as Events Manager.
"As a full-service agency we believe in providing our clients with tools that allow people to fully experience powerful brands," says Woodruff Sweitzer President Jeff Groeneveld. "Offering in-house Event Management is a specialty few agencies offer, but we believe a key component to keeping our clients at the forefront of their industries."
Juliane joins the agency with the perfect combination of education and experience that translates into providing outstanding event strategy, logistics and project management from start to finish. Armed with an MBA from FAAP University in Sao Paulo, Brazil and a Bachelor of Arts in Tourism, she brings unique thinking to both internal and external event experiences.
As Training Event Coordinator at SMART Technologies Juliane was responsible for delivering all public and private events for the North America Central Region, Caribbean and Latin America. At Avanti Consulting in Sao Paulo her duties as event manager included outdoor training and experiential learning for clients such as Citibank, KPMG, Nestle, Bayer Health Care and Whirlpool. She has also been a Customer Service Representative at Walt Disney World in Orlando, Florida. Closer to home, Juliane has been a volunteer at the Calgary Corporate Challenge and the Heart and Stroke Foundation.
"I loved getting my feet wet, and even a little muddy, at the Versatile Tractor events," Juliane said in reference to Versatile's All-Star Lineup Events implemented across Canada and the U.S. this summer. "In Brazil, company and customer experiences are critical to the success of powerful brands. I will be bringing that kind of connected thinking to all of my planning here with Woodruff Sweitzer."
Based in the Calgary office, Farinazzo will assist Woodruff Sweitzer as it continues to expand its full-service, integrated offering in agriculture, pharma, real estate and other categories. "Woodruff Sweitzer prides itself in providing unexpected ideas for every project and positive, genuine interaction with your brand can often be the tipping point for loyalty engagement," says Groeneveld. "Story telling and social media go hand in hand, and what better way to extend that for a brand than engaging with it first hand."
Woodruff Sweitzer is a next generation advertising agency delivering unexpected ideas, nurtured in fresh air. Fueled by an entrepreneurial spirit, we are able to propel clients and their brands further, faster. With offices in Calgary, Alta., Kansas City, Mo., and Columbia, Mo., Woodruff Sweitzer has been the trusted partner of clients in Canada and the U.S. for 20 years.
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