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O+B NAMES NEW DIRECTOR ON MONSANTO'S COMMERCIAL BUSINESS ACCOUNT
Sep. 7, 2012
Source: Osborn Barr news release
Benefitting from steady business growth, Osborn Barr (O+B) continues to expand its team to include exceptional, stand-out talent. Serge Traylor is the newest O+B member, serving as director on the company's Monsanto Commercial account.
Traylor brings more than 15 years of marketing experience to O+B. He is responsible for managing O+B's day-to-day operations involving the Monsanto Commercial business, which includes oversight of marketing and communications for the Asgrow®, DEKALB® , Chemistry and Genuity brands.
Traylor has spent the past 10 years with Energizer, earning his stripes in various marketing positions before being promoted to communications brand manager. In this role, he developed and led the communications strategy for the company's U.S. region.
Traylor also worked as an account executive for The Zipatoni Company, where he supported the company's Energizer and Miller Brewing Company accounts. Traylor graduated from Missouri State University, Springfield, with a degree in marketing with an emphasis on advertising and promotions. He received a master's degree from Webster University, St. Louis. Traylor also co-founded - and serves on the Board of Directors for - The Joshua Chamberlain Society, a not-for-profit organization whose mission is to aid wounded or fallen military heroes and their families.
"Serge has the right blend of brand, operations, marketing and agency experience to help lead our Commercial team," explains Rhett Hawkins, vice president and managing director for O+B. "His charisma and acumen for brands and marketing are qualities that benefit and complement our team."
Osborn Barr creates growth and opportunity for clients, employees and communities who share our global connection to the land. We want to redefine what an agency can be. Our goal is to change perceptions and exceed expectations as a marketing communications organization, client partner, employer, corporate citizen and neighbor. We are located in St. Louis and Kansas City, and can be contacted via phone at 1-888-235-4332 or 314-726-5511, or at www.osbornbarr.com
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