CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2025

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












MASTERFEEDS, RIDLEY ANNOUNCE CANADIAN FEED BUSINESS MERGER
Source: Masterfeeds Inc. and Ridley Inc. joint news release

Masterfeeds Inc. and Ridley Inc. (TSX:RCL) announced today an agreement that will merge their respective commercial livestock and poultry feed and nutrition businesses in Canada into a new entity called Masterfeeds LP.

The combination of Masterfeeds and Ridley's Canadian feed business, which operates as Feed-Rite, will create the second largest feed company in Canada. The new company will operate, among other things, 22 feed manufacturing plants and employ over 500 people in a business spanning across Quebec, Ontario and the Prairie Provinces. Masterfeeds LP will be headquartered in London, Ontario and led by current Masterfeeds Inc. Chief Executive Officer, Rob Flack.

"Masterfeeds and Feed-Rite are two of the most respected brand names in Canadian animal agriculture," said Flack. "We are excited about bringing the strengths of both companies together as we continue to serve our dealers and customers with dynamic feeding solutions and a larger, more efficient geographic footprint in Canada. As Canadian meat, milk and egg producers have become fewer, larger and ever more sophisticated, it has been obvious for some time that the feed industry in Canada would benefit from a similar transformation. As the feed industry evolves, we expect there to be more opportunities for Masterfeeds LP to grow in the future," added Flack.

"The Feed-Rite name will celebrate its 75th anniversary in Canada next year," stated Ridley CEO Steve VanRoekel. "Ridley's commitment to the long-term in Canada has been unwavering since we acquired the business nearly 20 years ago. We've never hesitated to make the changes necessary to maintain a competitive advantage, and this merger puts all stakeholders in the Feed-Rite organization in a position for even more opportunity going forward."

Each of Masterfeeds Inc. and Ridley Inc. will contribute essentially all of their Canadian feed operating assets in exchange for relative shareholdings in Masterfeeds LP. That transfer is expected to result in no material impact overall to Ridley's balance sheet, nor is it expected to have any material effect on the structure or other operations of Ridley Inc. Both parties expect the merger to result in significant new synergies over time. Completion of the merger is expected to take 30-45 days and is subject to the execution of definitive agreements and normal conditions including regulatory approvals.


Search News & Articles










Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement