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MEREDITH LAUNCHES MULTI-CHANNEL MEREDITH AGRIMEDIA GROUP
Jul. 29, 2013
Source: Meredith news release
Meredith Corporation (NYSE:MDP, www.meredith.com) today announced the creation of Meredith Agrimedia, an innovative new marketing and media service for the agricultural community. The new group encompasses popular existing brands, including Successful Farming magazine, Agriculture.com, Living the Country Life, the Successful Farming Machinery Show and Ageless Iron Almanac.
Meredith Agrimedia offers farmers and other agriculturalists expanded multimedia services tied to Meredith's industry-leading distribution platforms. It will provide multi-channel engagement to help marketers better understand and reach their agricultural and rural lifestyle clients.
"The information needs of rural and farm families are diverse and changing," said Scott Mortimer, Publisher and General Manager of Meredith Agrimedia. "Together, our portfolio of brands can fulfill those needs and provide our marketing clients with access to 4 million agricultural touch points."
These brands enable Meredith Agrimedia to reach a wide range of consumers--from commercial farmers to people who live on an acreage. Most recently, Living the Country Life was integrated into the portfolio to provide marketers with a full spectrum of agricultural consumers.
"Meredith Agrimedia brands speak to rural consumers, in addition to those families that farm," said Mortimer. "Our new business unit is a unique resource for those who want to target any rural or agricultural families."
The group also specializes in research on consumer behavior to help farmers and marketers act on trends in food production and demand. Meredith Agrimedia connects with Meredith's database of 100 million American consumers to share farmers' stories.
For example, Successful Farming recently paired with Midwest Living to create "Our Farm to Your Table," a celebration of farm families.
"Meredith Agrimedia's flexibility provides incredible growth opportunities," said Mortimer. "By leveraging the strength of our parent company, we are positioned to embrace and elevate the rural lifestyle experience for the betterment of our audiences and partners. At the same time, the new business unit expands our platforms for serving the diverse information needs of production agriculture."
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